Winning more work with security can be achieved by demonstrating to potential clients and customers that your organisation takes security seriously and has the appropriate measures in place to protect their data and assets.

8 steps to winning:

1. Get certified: Obtaining industry-specific security certifications, such as ISO 27001 or SOC 2, can demonstrate to potential clients and customers that your organisation has the necessary security controls in place to protect their data.
2. Communicate your security efforts: Make sure to communicate your organization's security efforts to potential clients and customers. This can include information about security policies, incident response plans, and any certifications or compliance standards that your organisation has achieved.
3. Offer security assessments: Offer security assessments to potential clients and customers to show them the vulnerabilities in their current security posture and how your organisation can help them address them.
4. Showcase your security expertise: Share your organisation's security expertise by writing blog posts, giving presentations, or participating in webinars. This can help establish your organization as a thought leader in the field of security.
5. Network: Network with other security professionals and organisations in your industry. This can help you stay informed about the latest security trends and threats and open up new business opportunities.
6. Provide ongoing support: Provide ongoing support to clients and customers to help them maintain their security posture and stay compliant with regulations.
7. Have a clear incident response plan: Having a clear incident response plan in place can help your organisation respond quickly and effectively to security incidents, minimizing the damage caused and demonstrating your ability to handle crises to clients.
8. Show your commitment to security culture: Show your commitment to security culture by providing regular security training to employees and promoting a culture of security awareness.

Winning more work with security can be achieved by obtaining industry-specific security certifications, communicating your security efforts, offering security assessments, showcasing your security expertise, networking, providing ongoing support, having a clear incident response plan and promoting a security culture. Demonstrating to potential clients and customers that your organization takes security seriously can position your organization as a trusted and reliable partner for securing their data and assets.